How Big Brothers Big Sisters of Langley Clarified Their Message and Launched a Campaign That Mobilized the Community
Facing a new fundraising initiative with no clear video strategy, BBBS Langley needed a story that would move donors emotionally and drive measurable action.
Big Brothers Big Sisters of Langley supports young people through mentoring relationships that change the trajectory of their lives.
They were launching the 75 Doors Campaign, a community-driven fundraising initiative.
A central campaign video
A message that resonated emotionally
Content that donors could quickly understand
A film that would support digital and in-person fundraising
They did not just need a video.
They needed clarity and momentum.
They needed:
If the campaign message lacked clarity:
Donors would not fully understand the impact
The emotional weight of mentorship would be diluted
Fundraising potential would be capped
Staff would carry the burden of repeatedly explaining the campaign
In nonprofit fundraising, confusion reduces donations.
The Stakes:
The Plan
Clarify the Core Story
Defined the emotional through-line of mentorship
Identified the central tension and transformation
Structured the campaign message around impact, not organization
Honey Mustard Media stepped in with a clear three-phase approach
Capture With Intention
High-production storytelling
Controlled lighting and sound
Cinematic B-roll to reinforce emotional beats
Messaging built around StoryBrand principles
Shape for Distribution
1min 30 second primary campaign film
Short-form cutdowns for social
Optimized versions for digital fundraising
Revisions aligned with board and leadership feedback
The organization remained the hero.
We guided the narrative.
The Execution
Main Campaign Film:
Designed for fundraising events and donor presentations, this film served as the emotional and strategic anchor of the 75 Doors campaign. It clarified the stakes of mentorship and positioned the viewer as an active participant in change.
Ad Cutdown
Built specifically for digital reach, this version was engineered to capture attention within the first seconds, introduce the emotional tension, and expand awareness beyond existing supporters.
It was not designed to explain everything.
It was designed to earn the next click.
Results
Testimonial
We partnered with Honey Mustard Media to produce our 75 Doors Campaign video. It was our first time running a campaign like this, and we needed help clarifying how to communicate the heart of what we were trying to accomplish.
Zach and his team helped us shape our ideas into a clear, focused story that reflected our mission and the real impact behind the campaign.
-Roslyn Henderson Big Brothers Big Sisters of Langley
Who this is for
This kind of campaign is ideal if:
You are launching a new fundraising initiative
You need board alignment around messaging
You want a film that drives measurable action
You need content that works both online and in person
It is not ideal if:
You are looking for a low-cost highlight reel
You do not have a defined campaign goal
Ready to clarify your next campaign?