Big Brothers Big Sisters of Langley needed a clearer story to drive their 75 Doors campaign.
We created a storytelling film that turned their impact into something donors could quickly understand and act on.
Big Brothers Big Sisters of Langley helps young people build confidence, relationships, and long-term stability through mentorship.
They were launching the 75 Doors Campaign, a community-driven fundraising initiative.
A central campaign video
A message that resonated emotionally
Content that donors could quickly understand
A film that would support digital and in-person fundraising
They did not just need a video.
They needed clarity and momentum.
They needed:
If the campaign message lacked clarity:
Donors would not fully understand the impact
The emotional weight of mentorship would be diluted
Fundraising potential would be capped
Staff would carry the burden of repeatedly explaining the campaign
In nonprofit fundraising, confusion reduces donations.
The Stakes:
The Plan
Clarify the Core Story
Defined the emotional through-line of mentorship
Identified the central tension and transformation
Structured the campaign message around impact, not organization
Honey Mustard Media stepped in with a clear three-phase approach
Capture With Intention
High-production storytelling
Controlled lighting and sound
Cinematic visuals to reinforce key moments
Messaging built around StoryBrand principles
Shape for Distribution
1min 30 second primary campaign film
Short-form cutdowns for social
Optimized versions for digital fundraising
Revisions aligned with board and leadership feedback
The organization remained the hero.
We guided the narrative.
The Execution
Main Campaign Film:
Designed for fundraising events and donor presentations, this film served as the emotional and strategic anchor of the 75 Doors campaign. It clarified the stakes of mentorship and positioned the viewer as an active participant in change.
This film became the central story used across the campaign.
Ad Cutdown
Designed for digital campaigns, this version quickly introduced the story and expanded awareness beyond existing supporters.
Results
Before:
The organization had impact, but no single, clear story tying it together.
33/75 Doors opened in the first 6 months
Without paid advertising, the film was used at events and shared organically, helping drive early momentum in the campaign.
After:
They had one central narrative used across events, campaigns, and donor conversations.
The film became an efficient campaign asset, driving landing page visits at ~$0.40 per visitor
When used in paid campaigns, the content consistently drove low-cost, high-quality traffic from the right audience.
Reached 18,500+ people, converting cold audiences into active interest
The campaign converted cold audiences into active interest, bringing new attention to the organization’s mission.
Testimonial
We partnered with Honey Mustard Media to produce our 75 Doors Campaign video. We needed help clarifying how to communicate the heart of what we were trying to accomplish.
Zach and his team helped us shape our ideas into a clear, focused story that reflected our mission and the real impact behind the campaign.
-Roslyn Henderson Big Brothers Big Sisters of Langley
Who this is for
This kind of campaign is ideal if:
You are launching a new fundraising initiative
You need board alignment around messaging
You need a film that drives measurable action
You need content that works both online and in person
It is not ideal if:
You are looking for a low-cost highlight reel
You do not have a defined campaign goal
If you’re preparing for a campaign, start with clarity.