Getting Port Moody to RibFest
Port Moody Rotary RibFest, March to July 2026
Port Moody RibFest is put on by the Rotary Club of Port Moody and its volunteers. All proceeds go back to supporting Rotary projects.
The festival happens over one weekend, but the work of getting people there runs for months before it. It also isn’t the only RibFest in the region. For-profit ribfests in Chilliwack and Mission buy ad space in the same feeds, so Port Moody’s event had to be clearly its own.
What we did
We made the content.
Over the season, the RibFest accounts published 110 posts. We made 42 of them, including 27 reels and 16 photo posts.
We ran the ads.
Seven Meta campaigns across Facebook and Instagram, with $1,834.73 in total spend.
We brought in partners.
We set up collaboration posts with other Instagram accounts and made content with Grizzly BBQ. The best organic Instagram post of the season was a collaboration reel with @dar.vancouver. It reached 26,100 people.
What happened
Facebook and Instagram combined, 2026 (2025 in brackets)
Views: 1,338,345 (1,104,886)
Reach: 445,000 (287,845)
Content interactions: 20,400 (12,313)
Link clicks: 15,600 (12,771)
Paid ads, 2026 (2025 in brackets)
Total spend: $1,834.73 ($2,027.16)
Cost per event response: $0.18 ($0.31)
Blended cost per link click: $0.10 ($0.11)
Event responses: 822
Views, content interactions, and link clicks all grew on an ad budget about $190 smaller than in 2025. On Instagram, content interactions more than doubled and link clicks nearly doubled.
Running an annual event?
Port Moody Rotary RibFest needed people to know about one weekend, months before it happened. If that sounds like your event, we’d like to hear about it.